(But by this point you probably know you should ignore the get-rich-quick screamers advertising on YouTube.) That means 99 out of 100 attempts will fail.Īnyone who tells you LinkedIn Sales Navigator lead generation will change your business overnight is lying to you. To wit, a typical LinkedIn Sales Navigator lead gen success rate is about 1%. And you don’t actually have to pick up the phone.

The lead generation best practices we’re giving you here are really just cold calling.

We can’t stress this enough: LinkedIn Sales Navigator should not be the only arrow in your lead generation quiver. It’s very functional, and you’ll have to use it a lot to outstrip its limits. Our recommendation: Start with the LinkedIn Sales Navigator Professional tier. LinkedIn doesn’t publish pricing for the Enterprise level of Sales Navigator.

The Enterprise plan is basically an all-you-can-eat buffet for huge companies and sales teams.

These include more InMail messages, more saved leads and sharing functionality.

The Team plan gives larger sales teams more features.

It costs $79.99/month, or $64.99/month paid annually. It’s good for individual salespeople, or executives at smaller companies and startups.

The Professional plan, which we’ll demo here, gives you the basics.

LinkedIn Sales Navigator comes in three pricing tiers: It’s not a magic bullet for lead generation, but it’s a heck of a backup plan to SEO and digital marketing. In all, LinkedIn Sales Navigator is pretty cool once you know the best practices.

Critical to this tutorial, you can save searches for repeat use.

You get better analytics on your LinkedIn use.

It recommends accounts and connections for you based on past activity.

You can save leads in a quasi-CRM, or send them to your real CRM.

You get a dedicated inbox for lead generation work.

That alone is valuable.īut LinkedIn Sales Navigator does plenty more, too: 1 business social media network.Īt its core, it lets you run thorough searches, then connect with anyone on LinkedIn regardless of whether you share connections. Think of LinkedIn Sales Navigator like a B2B marketing cheat code for the No. First, we should cover what LinkedIn Sales Navigator is and what it costs.

Linkedin sales navigator cost